Program Details

Title: #socialmediaplan: Serving Patrons via Social Media

Presenter: Robert Oliverio, Arizona Christian University, Head Librarian

Date/Time: Thursday, October 19, 1:15 pm - 2:15 pm

Room: TBD

Program Description

This presentation will explain the process of making and using a social media plan to provide dynamic information services. A social media account is a product, not merely a communication channel. A social media plan defines that product, whom it serves (its target market), and what standards it follows for consistency and quality.

After this session, attendees will be able to:

(1) Create a marketing plan for social media

(2) Produce patron-centered social media content

(3) Develop an engaging, consistent social media presence with free tools for their libraries.

Presenter Bio

Rob realized his passion for librarianship after a year of graduate studies in philosophy. His undergraduate education at Arizona State University gave him a broad background in the liberal arts, a great foundation for library work. An internship at the Phoenix Seminary Library convinced Rob to seek an M.A. in Library and Information Science from the University of Arizona; he graduated in December 2014. He served as a library technician at GateWay Community College for a few months before landing a librarian-level paraprofessional role at Arizona Christian University in July 2013. He has been the head librarian at the Arizona Christian University Library since June 2015.

Arizona Library Association

Building Strong Libraries Together

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Ste C5 #385
Prescott Valley, AZ 86314

(928) 288-2011
admin@azla.org


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